Digital and Interactive Television – A Management Overview

General familiarity of digital television.

Employees working in the cable, satellite or terrestrial TV industries, multimedia and advertising agencies who wish to gain a fundamental understanding of digital television, including TV producers, cable TV executives, marketing managers, and sales personnel.

The migration from analogue to digital and the convergence of technologies means that traditional media companies need to upgrade their skills to take advantage of new digital platforms. This introductory e-Learning course provides an introduction to the core technologies behind this migration.

After taking this course, the student should be able to

1. Outline the difference between traditional analog and digital signals.

2. Describe the basic principles of television systems.

3. Identify the benefits and features of DTV.

4. Explain the various TV broadcast standards.

5. Discuss the evolution of television.

6. Provide an overview of MPEG compression technologies.

7. Describe how MPEG compression works.

8. Describe MPEG’s method of compressing audio.

9. Explain conditional access systems.

10. Give a brief history of cable.

11. Describe the main features of legacy cable networks.

12. Describe in general the transmission of signals via satellites.

13. Identify the main features of iTV.

14. Identify iTV offerings.

15. Identify the main events in the history, so far, of iTV.

16. Identify the industries involved in iTV.

17. Determine the factors and events that have influenced the evolution of iTV.

18. Identify the factors and events that have enabled the development of iTV.

Test, and discovery questions